During Copenhagen Fashion Week, we partnered with our friends at GANNI on a string of activations. A strong match for Empirical, GANNI is challenging creatives to work with more responsible materials aiming to reuse and recycle existing materials to create unique and one-of-a-kind products.
In 1752, botanist Georg C. Oeder set out to collect all of the plants in the Danish Kingdom into an encyclopedia called "Flora Danica". We took a stab at our own interpretation of Flora Danica. At the end of this past summer, our R&D team went searching for interesting plants around the distillery and greater Copenhagen.