Bottles convey this idea of sitting down and stroking your chin. A can is a bit more like having a barbecue. And it all started with a text message.
Last spring, Copenhagen was coming back to life after a particularly cold, dark winter. We wanted to be outside, to swim in the harbor by the distillery and to drink something easy. And so, the idea for something that could be sipped sans instructions or mixers was presented to Lars in a text. Three weeks later, we had our first cans in hand. Between our consumption and yours, that first round didn’t last long.
Cans are here to stay.
And so, we hatched a plan to make more. For starters, we snagged Sasha Widijessa from Operation Dagger in Singapore to head up the development of new flavors. Since she got to the distillery a few months ago, Sasha’s been toiling and tweaking away at new combinations alongside the rest of our research team. Together, they landed on two easy-drinking cans that are now ready for your imbibing pleasure: CAN 01 and CAN 02.